One of the best things about operating in a creative industry such as fashion is that you get to be at the intersection of some many other artistic disciplines, able to view and absorb different elements and sometimes translate them into style. We are honoured then to be a part of the Shoreditch Design Triangle this year, hosting the amazing and award-winning light installation - The Loop - in our Calvert Avenue store. Created by Studio Rhythmics, it's a beautiful time-telling feature that travels across the ether of the store, imparting shadows and light as it moves through a full 24h circuit. We recently caught up with Studio Rhythmics to understand more about who they are and their design principles.
The Interview: Studio Rhythmics
What inspired the formation of Studio Rhythmics in 2023, and how do your individual backgrounds contribute to your collective approach to speculative and experimental design?
The idea of Studio Rhythmics actually came after we built the first prototype of The Loop while we were still at Goldsmiths. Seeing its potential brought us back together, and after winning a few design awards, forming a studio just made sense. We believe everything has its rhythm, and we see ourselves like composers, putting the right elements in place and letting the work speak. Watching The Loop in motion inspired not only our name but also the spirit of what we do. We like to embed questions into our work to spark reflection.
We’re four friends who graduated from Goldsmith’s MA Design: Expanded Practice. Su works with wood and metal, Chien focuses on textiles and visuals, Jie is all about electronics, and Yang is into visual design. Because our skills are so different, we can take really abstract ideas and turn them into something tangible. From simple cardboard models to CNC-made tracks, we enjoy exploring materials and testing possibilities along the way.
Can you walk us through the concept and creation process behind 'The Loop', your award-winning light installation, and how it reimagines the relationships between time, the body, and emotion in an immersive way?
The Loop is a circular, time-telling light fixture that moves within an inhabited space. Its movement is inspired by the path of the sun and the way shadows mark the passage of time, with a full orbital rotation representing a full day. The Loop is already our third prototype. Our first attempt to make time visible and tangible was filming ourselves carrying a taped-together light bulb and stick through a large space, which sparked the idea of having a light travel along a track. The first model was built with a cardboard track, which turned out very rough, and the light orb ran on batteries.
For the second prototype, we tried a CNC-milled wooden track and a vacuum-formed lampshade with a central cut-out. The current version is modular, an idea inspired by the wooden railway tracks we played with as children. We designed a wooden track that conducts power, paired with a fiberglass lampshade and app-based controls for speed and brightness, creating the perfect atmosphere for any space.
Our aim is to infuse time into space, making the telling of time a lived experience rather than just numbers on a clock. The gentle movement and shifting light of The Loop invite a more intuitive and emotional interaction with time, reimagining the relationship between time, space, and people.
What key influences, from artists, designers, natural phenomena, or cultural elements, have shaped Studio Rhythmics' philosophy of transforming abstract ideas into tangible, sensory experiences?
As life becomes more digital, we noticed how natural rhythms are fading. We were inspired by how people once lived simply by sunrise and sunset, and we wondered what if we could bring those shifts of light and shadow into enclosed spaces, so time could be felt rather than just read on a clock. We also question the rigid system of time we follow now, and imagine what it might mean to live with a different kind of rhythm.
In your work, what are the primary design goals you aim to achieve, particularly in creating environments that foster dynamic interactions and encourage viewers to reflect on their surroundings?
One of our main design goals with The Loop was to invite participation. We want people to see that objects can be created and shaped by themselves. That’s why we designed a modular track system, so users can build paths that fit their space, it could be as small as a simple circle or extend across the entire room. By adjusting the speed of the light orb, they can create their own rhythm of time, forming a more relaxed and intuitive system. In this way, The Loop doesn’t just occupy space; it moves through it, transforming the atmosphere and encouraging people to reflect on how they experience time.
To RSVP to the drinks reception on the 17th of September 2025 click: HERE